My Brutally Honest 2025 Flodesk Review: Pricing, Features and Is Flodesk Worth Your Money?

Email marketing can be huge headache—ugly templates, complicated automations, and platforms that penalize you and charge you more money for growing your list (seriously, why?). That’s why so many entrepreneurs, creatives, and small business owners are switching to Flodesk—a platform that’s quickly gaining popularity for its beautiful design, ease of use, and flat-rate pricing.

If you’re wondering “Is Flodesk worth it?”, you’re in the right place. In this post I’m sharing my (brutally) honest Flodesk review after working on the platform for 5+ years.

What You’ll Learn in My Flodesk Review:

✔ What Flodesk is and who it’s best for
✔ Flodesk pros & cons (no sugarcoating here!)
✔ Flodesk pricing and how to get 50% off
✔ My personal experience using Flodesk
✔ How it compares to other platforms like Mailchimp & ConvertKit
✔ Whether it’s the best email tool for your business

Let’s dive in!

First, Want to Try Flodesk for Free?

Before we get started? Want to snag a free trial of Flodesk and test it out for yourself?

👉 Click here to start your free trial and take Flodesk for a test drive. If you love it you’ll save 50% off your subscription!

(Flodesk Affiliate Disclaimer: This post isn’t sponsored, but I did become a Flodesk partner in 2024—after using it for 5+ years! If you sign up through my link, you’ll get 50% off for your first year, and I may earn a commission at no extra cost to you.)

What is Flodesk?

Flodesk is an email marketing platform designed for creatives, entrepreneurs, and small businesses who want beautiful, easy-to-use emails—without the tech headache.

It’s basically Canva for emails—you get modern, aesthetic templates and an intuitive drag-and-drop editor that makes email creation effortless. Whether you’re sending newsletters, selling digital products, or running an online course, Flodesk keeps things simple and visually stunning.

Unlike traditional email marketing platforms that focus on data-heavy tools, Flodesk is all about making email marketing easy and stylish

Flodesk Features: What Can You Do?

Flodesk isn’t just another email tool—it’s designed to help you grow your business with ease.

✔ Create stunning, on-brand emails in minutes with a drag-and-drop editor
✔ Automate email sequences to welcome subscribers and nurture leads
✔ Build high-converting opt-in forms & landing pages (without extra software!)
✔ Enjoy unlimited subscribers for a flat monthly rate (no price hikes as you grow!)

Flodesk vs. Traditional Email Platforms

My Honest Flodesk Review: Pros & Cons

Flodesk Pros: Why I Love It

✅ 1. Stunning Email Templates That Stand Out
Flodesk makes email design ridiculously easy. Whether you want bold, high-end branding or minimal, clean layouts, Flodesk templates look professional straight out of the box—no design skills required.

✅ 2. Drag-and-Drop Simplicity (No Coding Needed!)
Flodesk’s editor is effortless—just drag, drop, type, and send. If you’ve ever felt frustrated using Mailchimp or ConvertKit, you’ll love how seamless and intuitive Flodesk is.

✅ 3. Flat-Rate Pricing (Unlimited Subscribers!)
Unlike most email platforms that charge more as your list grows, Flodesk offers simple flat-rate pricing—whether you have 100 or 100,000 subscribers. No more worrying about hidden fees or subscriber limits.

✅ 4. Automation Without the Overwhelm
Set up welcome sequences, product launch emails, and nurture funnels in just a few clicks. While it’s not the most advanced automation tool, it covers 90% of what most businesses need.

✅ 5. Built-In Opt-In Forms & Landing Pages
Flodesk eliminates the need for extra tools by offering beautiful, high-converting sign-up forms and landing pages—so you can grow your list effortlessly.

✅ 6. Mobile & Dark Mode Optimization
Your emails automatically adjust for mobile users and dark mode, meaning they always look great no matter where your audience reads them.

Flodesk Cons: What You Should Know

I promised an honest Flodesk review, so here’s where it falls short (at least for now).

❌ 1. Limited Advanced Automations
Flodesk’s automation is simple and user-friendly, but if you need advanced segmentation, conditional triggers, or behavior-based workflows, you might find it limiting.

❌ 2. Fewer Integrations Than Competitors
Flodesk integrates with Shopify and Zapier, but if you need deep CRM or e-commerce connections, you may need extra workarounds. Many Flodesk users rely on Zapier to connect it to their other business tools, which can add an extra layer of complexity.

❌ 3. No Built-In A/B Testing
Unlike ConvertKit or ActiveCampaign, Flodesk doesn’t offer A/B testing for subject lines—so if split testing is a big part of your strategy, this could be a downside.

❌ 4. Heavy focus on images impacts deliverability
The design heavy focus of Flodesk encourages people to use more images than other email platforms. Flodesk also converts some custom fonts and text into images. Personally in my experience I think image heavy emails hurt your deliverability and gets you stuck in people’s promotion folders often.

Flodesk Pricing: How Much Does Flodesk Cost Per Month?

Flodesk keeps pricing refreshingly simple:

💰 $38/month (unlimited subscribers)
💰 Or $19/month with my 50% off Flodesk discount link! 🎉

Flodesk also offers a free trial, so you can test everything before committing.

My Personal Experience with Flodesk:

I’ve spent the last five years working with hundreds of clients inside Flodesk, setting up email marketing strategies, automations, and opt-in forms for businesses of all sizes. I’ve also used Flodesk personally in my own business, and I genuinely love how easy it is to create beautiful, on-brand emails without the tech frustration.

That said, I currently use ConvertKit because I need more advanced segmentation and tagging for my audience. But here’s the thing—Flodesk’s flat-rate pricing is hard to ignore. I’m seriously considering switching back because it would save me hundreds of dollars per year while still offering everything I need to run my email marketing smoothly. If you prioritize ease of use, great design, and predictable pricing, Flodesk is hands down one of the best options out there!

Common Flodesk Questions

Can you cancel Flodesk at anytime?

Yes! You can cancel your free trial of Flodesk at any point and when you’re a Flodesk subscriber you can cancel and move away from the platform.

To cancel, simply go to Settings > Billing in your Flodesk account and follow the cancellation instructions. Your account will remain active until the end of your billing cycle, so you’ll have time to export your subscriber list and transition to another email platform if needed

Is there a free Flodesk?

Flodesk doesn’t have a free plan, but they do offer a free trial so you can test out the platform before committing.

With the Flodesk free trial, you get full access to all features—email templates, automations, opt-in forms, and unlimited subscribers—so you can see if it’s the right fit for your business. No credit card required, no restrictions.

After your trial ends, you’ll need to choose a paid plan, but you can get 50% off your first year with my Flodesk discount link:

👉 Click here to start your free trial of Flodesk and get 50% off!

What’s Better Than Flodesk?

Honestly? It depends on what you need. Flodesk is amazing for beautiful, easy-to-use email marketing, but if you’re looking for something with more advanced automations, deeper segmentation, or built-in A/B testing, you might prefer another platform.

Here’s a quick breakdown:

👉 Want advanced automation & segmentation? Try ConvertKit – great for course creators & online businesses that need tag-based automations.

👉 Need deep CRM & e-commerce integrations? ActiveCampaign is powerful (but has a steeper learning curve).

👉 Looking for a free or budget option? MailerLite offers a solid free plan, but with fewer design options.

👉 Running an e-commerce store? Klaviyo is built for Shopify and has advanced tracking & automation.

At the end of the day, there’s no “perfect” email platform—just the one that works best for your business. If you prioritize design, ease of use, and flat-rate pricing, Flodesk is hard to beat

How many emails can I send with Flodesk?

Unlimited! Flodesk does not charge you on the amount of emails you send or the number of subscribers you have!

Do you need a website to use Flodesk?

Nope! Flodesk allows you to host landing pages for your email sign-ups. Many people use Flodesk without having a regular website for their business.

Final Verdict: Is Flodesk Worth It?

If you’re looking for an easy, affordable, and beautiful email marketing platform, Flodesk is absolutely worth it.

My personal recommendation:

✅ Perfect for: Small business owners, creatives, bloggers, and course creators who want a budget-friendly, user-friendly email tool with stunning design options.

❌ Not ideal for: Marketers who need complex automation, deep segmentation, or A/B testing—ConvertKit or ActiveCampaign may be better.