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I'm Mara — I help creatives create and launch digital courses and profitable products. I love chatting about online marketing, design and goal setting!
Are you already building an email list for your business? Email marketing is seriously one of the best ways to stay top of mind with current and potential clients and build relationships that grow brand know/like/trust. Flodesk is one of my favorite email marketing platforms, and today we’re talking about one of my favorite Flodesk features: workflows. Flodesk workflows help you automate the email process, making it simple to turn freebie opt-ins into welcome sequences or build marketing campaigns for that online course you’re launching.
When it comes to email marketing, pretty much everything will fall into one of two categories:
A Flodesk workflow helps you automate the email campaign process with a series of emails that are sent to subscribers according to a pre-set schedule and conditions, so you don’t have to manually send each email along the way.
It can be confusing, overwhelming, or just plain impossible to send out consistent marketing emails on your own, and workflows can save you sooo much time!
1. Create a segment
A segment organizes email subscribers into a group that will receive whichever emails you send out as a part of your workflow. You can’t create a Flodesk workflow without choosing a segment to send it to, so that’s the first thing you’ll need to set up!
From your dashboard, go to the Audience category, then go to Segments and click on Create a Segment. Name your segment something that tells you where these subscribers came from, like “Course Creation Freebie.”
2. Create an opt-in form
To collect email subscribers from your website and add them to a segment, you’ll also need to create an embeddable form in Flodesk.
Click on the Forms category, then create a new form. Once you’ve created the form, you’ll be asked what segment you want to add people to whenever they use the form to sign up for your emails – select the segment you just created. Next, you’ll get an embed code that you can copy and paste into your website to start building your email subscriber list!
Now you’re ready to set up your first Flodesk workflow.
That’s it! You’ve created your first Flodesk workflow. You can also add conditions and actions to your workflow based on what someone does with your email. For example, you might send a specific email to people who opened your last email vs. people who didn’t or move subscribers into a new workflow after they’ve clicked a link.
I wouldn’t worry too much about getting fancy with conditions and actions when you’re just getting started with email marketing, but it’s nice to know it’s there as your business and your email marketing strategy grow!
Setting up Flodesk workflows is a breeze, and you can get the hang of it in no time! If you’re ready to start growing your email list or make your marketing so much easier, you can try Flodesk for free for 30 days and get 50% off your first year with my link.
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